Analytics Marketing in a Mans World - Faceless Businesswoman #12

What is your Job Title?

Marketing and Analytics Manager of a Green Industry Manufacturing Company.

Did you get a degree, and if so is it directly related to your field, if no, what is your degree in?

Bachelors of Science in Economics – A little bit related but truly not much. I feel like I just

learned how to be an adult in school and take accountability while learning by fire. It taught me

how to learn in a fast pace with minimal structure and that’s essentially what my job requires of

me now.

How long have you worked in your industry?

9 crazy years

How did you get started in your industry?

I worked in finance – my father had a relationship to the company and was just pushing me to

get experience behind a desk to be hirable. Turns out I really like making tall grass short.

What do you wish people knew about your industry?

It is absolutely dominated by men, but if you are willing to stand your ground it’s a hell of a good

time. I’ve learned more and found my voice more than I think I ever thought possible.

What advice would you give someone looking for their place in your industry?

Stay the course and keep pushing. I’ve left and come back but there is something so satisfying

about being the market leader and working for a company who values

tinkering…cough*innovation*cough. The people I work with are truly all from a land of misfit toys

but we all make it a wonderful place to work while having so much fun. When you find your

niche you’ll know.

What do you think are essential qualities for someone to possess if they are interested in working in your industry?

Grit. Its male dominated. There is a certain level of overdrive you just have to have. Its not an

industry that understands women well, so being able to be a firm educator on this is super

uncomfy but all of them are willing to learn. It’s a weird dichotomy of pushing your coworkers to

be better but also being a valued source of non-judgmental information to help them. If you can

find it hold on tight.

What is the hardest part of your career/industry/job for you?

Just finding my niche and my mentor. Having someone see me for the work hard play hard gal I

am. I’m one of the guys but until you can have someone realize that they just sort of tune you

out in order to not offend.

What is the most fun part of your career/industry/job for you?

In a world where everyone is looking to throw the next person under the bus regarding gender

norms, social norms, etc. this is truly just a group of men looking to understand and learn. They

say some strange stuff and I can say with 100% certainty that almost none of it is meant to hurt

someone and their preferences.

If you could change one thing about your business/industry what would it be?

How willingly they just tune out a woman they don’t know. They are cautious because you can

sit in a room and be the only female and that’s weird for them. So rather than ask questions they

just disengage. It comes off as stand off until you actually realize what they are doing.

If you could do it all over again would you still want to end up where you are now?

With 100% certainty. I spend so much of my time joking around about making tall grass short

but its truly so much fun. To interact with some of the best, world class, top 100 golf courses is

so much fun.

If you could meet any businesswoman who would she be and why?

Literally any of them. Prior to meeting her and acquiring her as my mentor I’d have told you our VP of legal at work. I feel like so many woman have such good perspective and a

different story to share. However, when I look for women in business I find the ones I resonate

most with are ones who run in a male dominated circle just because it hits that much closer to

home for me.

What is the worst advice you've ever gotten, or in hindsight given? Did the advice hinder or embolden your advances?

Stay quiet and you need to apologize for that statement. Had I have actually done it and not

doubled down I’d be in a very different situation. My very first meeting with leadership someone

called me a young lady and I snapped back and said “if our relationship is to be built on respect

I won’t accept you speaking to me like that.” My boss later told me I needed to apologize to the

controller and I said “like hell I will.” I was later commended by the controller for standing up for

myself. To this day he and I have one of the best relationships.

What does your typical daily schedule look like?

Up at 5/5:30 for a workout/shower pending my energy level.

6:00a get the toddler out of bed and ideally I’m out of the shower. (Monday and Thursday are

hair washing days)

Everyone is fed and out the door by about 7:15. To work at 8. I work 35 mi away from my

house. Ideally I have coffee from my house but truthfully most times I feel like im leaving my

house with everything but the kitchen sink between breakfast dishes, lunch dishes, snack

dishes, waterbottles all the things so to add coffee I would need a full snack cart to bring all my

crap into work.

I eat breakfast and lunch at my desk between meetings that run most of my day.

I call it quits at work between 4 and 4:30.

Home and pick up the toddler by about 5/5:30.

Dinner and a workout (if I didn’t get it done that morning….usually I don’t do it in the morning.

The hope is there)

Playtime with the family anywhere from at the park to running errands and keeping the house

intact.

Toddler bed is 8/8:30 on school days.

My bedtime is a strict 9:30

What does work/life balance mean to you? And how do you personally achieve it?

I do my absolute best but am truly shit at it. I work hard and I play hard. When I have downtime

from work I try to embrace it to the absolute best of my abilities. Its hard. Like treacherous. A lot

of days feel like I’m in the trenches but when I have a moment to breathe it is truly such a great

time to look back and reflect.

What does self care mean to you? How often do you take time for self care, or is it not

important for you?

Self Care looks like reconnecting and grounding with me. Looking inward. It could be five

minutes of quiet time on my way home or stepping aside for a facial. Truly anything that I only

focus on me for a short bit of time. I find that I have to do it in short increments otherwise the

mom guilt comes into play where I feel bad for being absent from my family.

How do you show yourself care and compassion while ruling your world?

Truthfully, I don’t. I just hope I’m doing a good job. I look at my world as glass and plastic balls.

Some are glass and some are plastic. They can trade places. Maybe this baseball practice isn’t

the end of the world for me to be at (plastic) but if I miss to many for a big project(glass) they

might switch places temporarily.

How often do you schedule time off and vacations?

You’ve never met someone worse than I at this. I have two cell phones in hopes that one day I

will find this balance. I am a marketing team of one for a $200m company just hoping I get it

right.

What did you do for your last vacation or time off?

Florida with my in-laws for a cruise just before the 2022 holiday season. That was the first fully

unplugged time ive had in a while.

Are you a life planner or do you let it go with the flow?

PLANNER. If you don’t plan you stress me out. I have no idea how people just go with the flow.

If a planner, what is the next goal you are going to hit?

Meeting the next big salary milestone and taking my personal reading from 50 books to 75

books for the year. I’m not off to a good start

What did you want to be when you were a child?

A bank teller. My parents still have the VHS of me telling my 3 rd grade teacher that was the goal.

I also wanted to drive a minivan. At 7yo those were THE. CATS. PAJAMAS.

If you could do it all over again would you still want to end up where you are now? If no, where do you wish you had gone?

Absolutely.

What else would you like to share with us?

For me work always comes first. Its likely not healthy and my personal relationships definitely

suffer. However, I also feel like I really only surround myself with people overly like minded who

just go away to their work hiding hole and then come out when they are taking on too much

water and need a good cry or margarita. Reflecting thru this process that is truly apparent but

I’m also not convinced that that’s a bad that for me. The relationships suffering is, but the fact

that im a work horse… idk it still feels ok. That makes no sense but do people ever make that

much sense?

Fun additional questions - lightning round style (quick answers):

Favorite Book: Untamed by Glenon Doyle

Favorite band/singer: Megan Trainor

Favorite Hobby: Watching Bravo

Favorite Food: Chocolate peanut butter anything

Favorite Color: black

What’s the weirdest/funniest thing in your bag for work: golf tees, hand sanitizer and

airplane shooters

Secret Talent: making my hair last far longer than it should

Best life hack: A Capsule Wardrobe

A Mundane thing about you: I put my socks on before my pants, always have, always will